A 35-Day Bus Tour with a Viral Ending

In September 2025, YouTube star IShowSpeed (Darren Watkins Jr.) capped off a grueling 35-day cross-country bus tour by gifting his driver a Rolex worth around $50,000.

Why the bus? Because the road trip itself was part of the spectacle:

• It created a shared story between Speed, his crew, and viewers.

• It turned everyday travel into high-engagement content.

• It set the stage for a dramatic finale: rewarding the man behind the wheel.

The gesture struck a chord with Gen Z fans who value authenticity, emotional payoffs, and creators “giving back.”

What Kind of Rolex Was It?

While Speed hasn’t confirmed the exact model, speculation online suggests it was either a two-tone Rolex Datejust or a luxury Day-Date edition. Both can reach the $40,000–$50,000 range depending on materials (gold, diamonds, or special dials).

Regardless of the exact model, the symbolism is clear: Rolex equals success, prestige, and gratitude — making it the perfect gift to crown a month-long tour.

Where U.S. Buyers Can Find Similar Rolex Watches

If you’re in North America and want to own a Rolex similar to what IShowSpeed gave, you’ll want to stick to trusted U.S. retailers for authenticity and warranty.

Authorized U.S. Rolex Retailers:

• Tourneau | Bucherer (nationwide) — America’s largest luxury watch retailer, with Rolex boutiques in New York, Las Vegas, Miami, and Los Angeles.

• Bucherer Rolex Boutique Meatpacking (New York City) — exclusive flagship location in Manhattan.

• Mayors Jewelers (Southeast U.S.) — official Rolex partner with stores in Florida and Georgia.

• Radcliffe Jewelers (Maryland) — carries both new Rolex and certified pre-owned Rolex watches under Rolex’s official program.

Trusted U.S. Pre-Owned Marketplaces:

• Bob’s Watches (California-based, nationwide shipping) — America’s leading online marketplace for certified pre-owned Rolex watches with transparent buy/sell pricing.

WatchBox (Philadelphia) — U.S. based luxury pre-owned platform specializing in authenticated Rolex timepieces.

FAQs About IShowSpeed’s Rolex Story

Q: Did IShowSpeed really spend $50,000 on the watch?
Yes, multiple outlets report the watch’s value at around $50K, though the exact reference model is unconfirmed.

Q: Can U.S. fans buy the exact same Rolex?
Possibly, through authorized retailers or the certified pre-owned market. Availability depends on demand and model rarity.

Q: Is Rolex cheaper in the U.S. than abroad?
Often yes, especially compared to Europe’s VAT rates — but supply is limited, so waitlists at U.S. boutiques are common.

Q: Which U.S. cities have Rolex boutiques?
New York, Los Angeles, Miami, Las Vegas, Houston, Chicago, and more — nearly every major U.S. metro has at least one authorized Rolex partner.

Where to Buy If You Want the “IShowSpeed Rolex”

Whether Speed’s gift was a Datejust, a Day-Date, or a Submariner, the message was clear: luxury is meant to be shared. For U.S. fans, the best way to get a similar Rolex is through Tourneau | Bucherer, Mayors, or Radcliffe Jewelers, or through trusted online U.S. marketplaces like Bob’s Watches or WatchBox.

By choosing an American retailer, you get peace of mind, authenticity, and full access to Rolex’s service and warranty network — the same prestige Speed passed on to his bus driver.